Most Americans would change their bank if they did not add bitcoin-related services and products.
A survey conducted earlier this year by the New York Digital Investment Group (NYDIG) but recently published, shows the rapidly growing acceptance of bitcoin.
The results show that many of the new entrants come not only from the field of institutional investments, but also from retail investments.
NYDIG has partnered with SurveyMonkey to ask more than 2000 US citizens what they think about the cryptocurrency industry and their approach to making money on bitcoin or other digital data.
The results were quite positive, as estimates from both sides “suggest that 46 million Americans now own bitcoin. More than 22% of adults over the age of 18 own bitcoin.”
In addition, the survey results document a link between bitcoin and banks. Although the functions of the two are completely different, with one trying to be the exact opposite of the other, many banking institutions have a more positive approach to the somewhat adoption of cryptocurrencies lately.
U.S. banking giants such as JPMorgan, Morgan Stanley, Goldman Sachs, and BNY Mellon have already announced plans to expand into the space.
Despite their differences, most survey participants said they would trust their bank if it offered them custody services.
A 71% said they would change their bank if it did not add bitcoin-related products and services. 81% even answered that they would buy bitcoin through banks, if this possibility existed.
The New York Digital Investment Group (NYDIG) announced that American banks will soon be able to buy, hold and sell bitcoin through existing accounts. In addition, NYDIG adds that it will introduce new services, such as benefits that will be redeemed in bitcoin, as well as a new type of bank account, which will pay dividends in bitcoin.
NYDIG, which provides cryptocurrency-related financial services, also announced earlier this week that it has appointed John Dalby as its new Chief Financial Officer (CFO). Dalby came directly from the world’s largest hedge fund, Bridgewater Associates. His appointment is another step in NYDIG’s expansion efforts, as the company recently raised more than $300 million through a round of funding that included Stone Ridge Holdings Group, Morgan Stanley, MassMutual and more.
NYDIG co-founder and CEO Robert Gutmann said: “Working in the bitcoin industry is what many of the best and brightest employees are looking for – including industry leaders like John – and NYDIG is in a unique position to offer them the platform, resources and culture to shine, contributing to our collective mission to bring bitcoin safely to everyone. “