MicroStrategy has announced that non-executive directors will be paid in bitcoin for their services instead of cash.
Shares of the largest listed business intelligence firm rose 4% to $738 in trading before the Wall Street session began.
MicroStrategy said executives’ pay would be converted from dollars to bitcoin.
The company raised large sums last year, steadily raising more bitcoin after making its first investment in August as the digital currency plummeted.
The price of bitcoin, which is the largest cryptocurrency, rose above $60.000 over the weekend, approaching its all-time high, amid discussions about limiting supply and signs of greater acceptance by institutional investors.